Bring me in before the problem gets expensive.

The best time to fix advertising problems is before they become difficult to undo - before the creative is locked, before production is finished, before media spend is committed, or before weak processes become the way everyone works.

I work with brands and agencies when:

• You have an important campaign coming up and want to make sure it is set up to succeed

• The brief is ambitious, but the strategy is not yet clear enough

• The creative idea is strong, but needs to work across platforms, formats and media environments

• You need to expand beyond the hero asset and plan the right content ecosystem

• Creators are part of the plan, but their role, process or governance is unclear

• You want to build or strengthen your creator marketing operating model

• Creative, media and measurement are being developed too separately

• Roles, responsibilities or decision rights are creating friction or slowing the work down

• You are trying something new and want to build useful learning into the process

• Reporting shows what happened, but not what to improve or do next

• Your current processes, templates or tools are making the work harder than they need to

• You want to understand where AI can genuinely improve the workflow rather than just add another tool

• Brand, agency, media, creator and production teams are not working together as efficiently as they could

The earlier I’m involved, the more options we have - and sometimes a few focused hours are enough to prevent an expensive mistake.