Bring me in before the campaign is too far along to change.

The best time to fix campaign problems is before they become expensive: before the creative is locked, before production is finished, before media spend is committed, and before reporting only tells you what went wrong.

I work with brands and agencies when:

• You have a major social campaign coming up

• The brief is ambitious, but the social strategy is unclear

• The creative idea is strong, but needs to work in-platform

• You need to expand beyond the hero asset

• Creators are part of the plan, but their role is unclear

• The creative plan and media plan are being developed separately

• You’re trying something new and want useful learning

• You want to build in creative iteration after launch

• Reporting shows what happened, but not what to improve

• Brand, agency, media, creator, and production teams are not fully aligned

The earlier I’m involved, the more useful I can be.