What the fuck
are you doing?

So many times when making advertising, a lot of the work is just…well, pointless.

Some of us advertising just want to win an award at Cannes so we can go to France and be drunk for 5 days. Fair.

Some of us just need to bill hours, so we come up random strategies like “real-time social reaction” so we can justify the overly-staffed team putting in 76 hours a week (each).

And then the rest of us - usually the ones paying for this boondoggle - just needs that f’ing report showing they got, I dunno, some high engagement, reach, and now people think of their brand all the time, so then their boss that will help them get more than the usual 2.5% cost-of-living adjustment they usually get.

Oh yeah, they wouldn’t mind going to France either.

So what the fuck ARE we all doing?

Hire me and I can help you find out - or at least help you build a deck that makes it look like everything is fine.